In South Korea: Doyoung becomes the only NCT member to secure a rank on the May chart, while several BTS and Seventeen members also appear on the list Allegedly Insulted.
Since December 2023, Astro’s Cha Eun Woo has consistently held the top-ranking position on the Boy Group Member Brand Reputation index, except in February when RIIZE’s Wonbin claimed the title, pushing Eun Woo to No. 2. In May, he continued his reign at the top.
The Korean Business Research Institute’s analysis of data from April 18 to May 18 confirmed Eun Woo’s lead. This month, he achieved a brand reputation index of 2,884,446. Notable phrases in the keyword analysis associated with his brand included “face genius,” “Moonbin,” and “You Quiz on the Block.” Other keywords linked to his artistic persona were “sweet,” “reveal,” and “tear up.” He also received a remarkable 92.77% positive reaction score.
NewJeans Members Allegedly Insulted by Min Hee Jin
It was alleged that despite Min Hee Jin presenting herself as “NewJeans’ mother” and expressing concern over the mistreatment of the members, she had been insulting them behind their backs. On May 17, YouTuber Lee Jin Ho revealed text messages allegedly exchanged between ADOR CEO Min Hee Jin and her co-CEO L from January of this year. According to Lee Jin Ho, Min Hee Jin has portrayed herself as protective of NewJeans and has criticized the actions of “old men” during her previous press conference, but he claims it’s all an act.
It was alleged that despite Min Hee Jin presenting herself as “NewJeans’ mother” and expressing concern over the mistreatment of the members, she had been insulting them behind their backs. On May 17, YouTuber Lee Jin Ho revealed text messages allegedly exchanged between ADOR CEO Min Hee Jin and her co-CEO L from January of this year. According to Lee Jin Ho, Min Hee Jin has portrayed herself as protective of NewJeans and has criticized the actions of “old men” during her previous press conference, but he claims it’s all an act.